Amazon enters the Video Scene: Amazon's Fishbowl

Amazon's Fishbowl

Armand Morin promotes himself ...

as the country singer Michael Lee Austin in an interesting webvideo:

http://www.michaelleeaustin.com/promo.html

he wants to break the Amazon charts ...

Brad Fallon's Wedding Favor Videos

http://www.myweddingfavors.tv/

Magazine "Roll Your Own" (cigarettes)

... has a superb video clip:

To see it, just click on "Tube Analysis".

Analysis of Cigarette Tubes for Self-Rollers

A very good example.

What is the optimal length for an Internet video?

Answer:

No longer than three minutes, somewhere between 2.5 and 3 minutes.

If the video is longer than that, the number of people who stay till the end declines sharply.

So, if you want the maximum number of people to watch your video all the way through to the end, three minutes is the absolute limit.

But, if you're selling something, you don't necessarily care about getting the maximum number of viewers to watch all the way through to the end. What you want in this case is that the maximum number of viewers take a certain action, your MWR (MWR = Most Wanted Response).

By tailoring your sales video to three minutes or less, you may be maximizing the percentage of people who hang in to the end, but you may fail to convey all the info needed to trigger your MWR.

Creating multiple part videos might be an interesting option.

Part One for the people in a hurry and Part Two and beyond for the viewers who have the time and motivation to dig in deeper.

Interesting links:

Inmanstories, producers of Turnhere

Rocketboom

Ken McCarthy's System Video Blog

Nerd TV / Episode #9 : "Anina"

Here's an interview with a smart young lady:
a fashion model who develops cutting edge wireless applications in her spare time: Episode #9 of Nerd TV: "Anina"

http://www.pbs.org/cringely/nerdtv/guests

French Maid TV

Here's a site that conveys three important messages:

1. One of the big reasons Internet video is exploding
right now is that it's finally become DEAD SIMPLE
to encode and upload video to the web.

2. This site demonstrates exactly HOW easy in exactly
three minutes flat.

3. Thinking "viral" when you create Internet video can
pay big dividends. (These folks are getting tons of free
advertising from all kinds of people.)

http://www.frenchmaidtv.com

Video Search

http://video.google.com

http://www.dogpile.com